Sol Ariaca
I help organizations transform ambiguous ideas into actionable products, programs and processes, adopting technology with strategic judgment and strengthening more adaptive ways of working.
Organizations that trusted my work
Does this sound familiar?
Many ideas, little clarity on what to prioritize.
Technology adopted because it is trendy, without enough strategic judgment.
Teams that want to change, but cannot find a practical way forward.
Projects that do not move beyond a workshop, event or presentation.
Areas that work well separately, but do not speak as one system.
My approach
I work between strategy and execution: organizing conversations, designing decision frameworks and building conditions for teams to move with more clarity.
Ways of working
I join teams and processes to organize priorities, hold difficult conversations and turn strategic intent into real progress.
I support discovery, opportunity definition, roadmaps, validation and program design where business, product and technology need alignment.
I design processes so technology adoption has strategic judgment, internal conversation and practices that can be sustained over time.
I create participatory spaces to learn by doing, prototype, prioritize and activate new ways of collaborating beyond inspiration.
Tech culture as experience
I do not design experiences for entertainment. I design experiences so organizations can learn, decide and change.
I combine playful design, gamification, facilitation and prototyping to create participatory spaces where teams can test, talk, make mistakes, build strategic judgment and activate new ways of working.
From experience to impact
My interventions are not designed only to inspire. They are designed to generate clarity, internal capability and sustained action.
Selected work
A selection of projects where product, technology, community and innovation become action.
01 Yamaha · Interbank · Dividenz · Pastoral Digital
Design and evolution of digital products across different contexts: industry 4.0, fintech, SaaS, banking and organizations in transformation. Work across discovery, MVP definition, roadmap, delivery and coordination between business, technology and users.
Role: Product Manager · Agile Coach · Product Strategist
02 A lab to explore how technology could improve the legal field from an interdisciplinary perspective. Young professionals and students used Design Thinking to identify problems, discuss scenarios and create solutions related to access to justice, legal practice and institutional transformation.
Role: Coordination · Experience design · Facilitation
03 A community of practice and open lab to explore creative coding, AI, live coding, new narratives and emerging technologies through peer learning. A space to test, share processes, receive feedback and build tech culture through experimentation.
Role: Experience design · Curation · Community
04 Design of incubation and strengthening processes for audiovisual projects, integrating audiences, business models, AI, narrative and pitch strategy. An experience to help creative projects move from idea to a clearer, testable and more sustainable proposal.
Role: Method design · Mentoring · Strategy
05 Activation of connection spaces between startups, companies, institutions, tech communities and local talent. Experience design to strengthen collaboration, make local capabilities visible and consolidate a tech identity for Rosario and the region.
Role: Strategy · Partnerships · Community
06 Intensive experiences such as Startup Weekend and Hack2In, where multidisciplinary teams move from an initial idea or challenge to a prototype, business model or testable solution in a short period of time.
Role: Facilitation · Mentoring · Experience design
Let's talk
If your organization wants to adopt technology, innovate processes or strengthen product, learning and collaboration capabilities, let's talk.
Let's talk